A fee-based business model is essential for travel agencies and significantly enhances their profitability. In this course you will learn the general trends and best practices in the implementation or setting of agency fees, the various types of fees collected by travel agencies, and the best way to communicate them to customers.

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This course also explains the evolution in the role of the travel agent, the airline industry business model, and the role of the travel customer. Additionally, it communicates complex information, such as how to compute, market, explain, defend, and ultimately charge transaction fees, and will prepare you for this course examination.